August 2026 Visitor Spending and Arrivals Declined
For Immediate Release: September 30, 2026
HONOLULU—Total spending by visitors in August 2026 was $1.59 billion (measured in nominal dollars), a 9.7 percent decline compared to August 2025, according to preliminary statistics from the Department of Business, Economic Development and Tourism (DBEDT). There were 772,039 total visitors in August 2026, down 5.6 percent from August 2025 (817,504 visitors). Visitors who came in August 2026 spent more on an average daily basis ($272 per person, +7.4%) than a year ago.
From August 14 to August 16, 2026, Hurricane Lala passed south of the Hawaiian Island and caused extensive flooding, landslides, property and infrastructure damage and power outages across the state. Visitors who arrived by air service to Hawaii during this period were affected by delays and cancellations of interisland and transpacific flights. A week later (August 22 24, 2026) Tropical Storm Moke brought heavy rain and wind to parts of Hawaii island and East Maui.
In August 2026, total visitors’ average length of stay was shorter at 7.55 days, compared August 2025 (8.47 days). The statewide average daily census¹ in August 2026 was 187,908 visitors compared to 223,317 visitors (-15.9%) in August 2025.
In August 2026, 399,695 visitors arrived from the U.S. West, a 4.5 percent decrease from August 2025 (418,468 visitors). In August 2026, total spending by U.S. West visitors was $726.2 million, the average daily spending was $266 per person and the average length of stay was 6.83 days. In August 2025, U.S. West visitors recorded total spending of $781.6 million (-7.1%), the average daily spending was $233 per person (+14.2%) and the average length of stay was 8.01 days (-14.8%).
In August 2026, there were 185,962 visitors from the U.S. East, down 4.5 percent growth from August 2025 (194,666 visitors). In August 2026, total spending by U.S. East visitors was $439.0 million, the average daily spending was $299 per person and the average length of stay was 7.89 days. In August 2025, U.S. East visitors recorded total spending of $528.1 million (-16.9%), the average daily spending was $291 per person (+2.8%) and the average length of stay was 9.32 days (-15.4%).
In August 2026, 81,814 visitors arrived from Japan, a 9.7 percent decline from August 2025 (90,599 visitors). In August 2026, total spending by Japanese visitors was $127.4 million, the average daily spending was $243 per person and the average length of stay was 6.41 days. In August 2025, Japanese visitors recorded total spending of $140.7 million (-9.5%), the average daily spending was $242 per person (+0.2%) and the average length of stay was 6.41 days (0.0%).
In August 2026, 24,041 visitors arrived from Canada, up slightly (+0.6%) from August 2025 (23,888 visitors). In August 2026, total spending by Canadian visitors was $61.4 million, the average daily spending was $234 per person and the average length of stay was 10.94 days. In August 2025, Canadian visitors recorded total spending of $55.3 million (+11.1%), the average daily spending was $228 per person (+2.4%) and the average length of stay was 10.15 days (+7.8%).
There were 78,650 visitors from all other international markets in August 2026, which included visitors from Oceania, Other Asia, Europe, Latin America, Guam, the Philippines, the Pacific Islands and other countries. In comparison, there were 89,884 visitors (-12.5%) from all other international markets in August 2025.
In August 2026, there were slightly more transpacific flights (5,038, +0.7%) but slightly fewer seats (1,106,477, -0.7%) compared to August 2025 (5,001 transpacific flights with 1,114,754 seats).
Year-to-Date 2026
A total of 6,693,107 visitors arrived in the first eight months of 2026, which was an increase of 1.8 percent from 6,572,305 visitors in the first eight months of 2025.
In the first eight months of 2026, total visitor spending was $15.21 billion, up from $14.62 billion (+4.1%) in the first eight months of 2025.
Other Highlights
U.S. West: In August 2026, 317,919 visitors arrived from the Pacific region and 81,671 visitors came from the Mountain region. Eight out of 10 U.S. West visitors in August 2026 had been to Hawaii before (84.0%), while 16.0 percent were first-time visitors. In terms of accommodations, 55.3 percent of U.S. West visitors in August 2026 stayed in hotels, 13.4 percent stayed in condominiums, 13.2 percent stayed in timeshares, 10.5 percent stayed with friends and relatives and 10.4 percent stayed in rental homes.
In the first eight months of 2026, there were 3,462,565 visitors from the U.S. West, compared to 3,445,529 visitors (+0.5%) in the first eight months of 2025.
U.S. West visitors spent $7.35 billion in the first eight months of 2026, compared to $6.98 billion (+5.3%) in the first eight months of 2025. The average daily visitor spending in the first eight months of 2026 was $277 per person, higher than the first eight months of 2025 ($242 per person, +14.2%). Lodging, food and beverage, transportation, shopping, and entertainment and recreation expenses all increased compared to the first eight months of 2025.
U.S. East: In August 2026, the three largest U.S. East regions in terms of visitor arrivals were the South Atlantic (44,807 visitors), West South Central (36,193 visitors) and Mid Atlantic (34,853 visitors). More than half of U.S. East visitors in August 2026 had been to Hawaii before (55.2%), while 44.8 percent were first-time visitors. In terms of lodging, 62.4 percent of U.S. East visitors in August 2026 stayed in hotels, 11.4 percent stayed in condominiums, 11.1 percent stayed in rental homes, 9.9 percent stayed with friends and relatives and 9.4 percent stayed in timeshares.
In the first eight months of 2026, 1,840,064 visitors arrived from the U.S. East, compared to 1,668,207 visitors (+10.3%) in the first eight months of 2025.
U.S. East visitors spent $4.97 billion in the first eight months of 2026, compared to $4.55 billion (+9.3%) in the first eight months of 2025. Daily visitor spending in the first eight months of 2026 of $314 per person increased from the first eight months of 2025 ($284 per person, +10.6%). Visitors spent more on lodging, food and beverage, transportation and shopping. Their entertainment and recreation expenses were similar to the first eight months of 2025.
Japan: Of the 81,814 visitors in August 2026, 80,544 visitors arrived on international flights and 1,270 visitors came on domestic flights. Eight out of 10 Japanese visitors in August 2026 were repeat visitors (77.4%), while 22.6 percent were first-time visitors to the islands. In terms of lodging, 75.5 percent of Japanese visitors in August 2026 stayed in hotels, 16.6 percent stayed in condominiums, 11.5 percent stayed in timeshares and 1.1 percent stayed with friends and relatives.
In the first eight months of 2026, there were 477,032 visitors from Japan, compared to 473,475 visitors (+0.8%) in the first eight months of 2025.
Visitors from Japan spent $704.7 million in the first eight months of 2026, compared to $701.4 million (+0.5%) in the first eight months of 2025. Daily visitor spending in the first eight months of 2026 ($246 per person) increased compared to the first eight months of 2025 ($244 per person, +0.8%). Visitors spent more on lodging and food and beverage, but less on entertainment and recreation. Their shopping and transportation expenses were about the same as the first eight months of 2025.
Canada: Of the 24,041 visitors in August 2026, 13,636 visitors came on domestic flights and 10,405 arrived via direct air service from Canada. More than half of Canadian visitors in August 2026 (57.8%) had been to Hawaii before while 42.2 percent were first-time visitors. In terms of lodging, 56.6 percent of Canadian visitors in August 2026 stayed in hotels, 21.6 percent stayed in condominiums, 12.0 percent stayed in rental homes, 10.8 percent stayed in timeshares and 6.5 percent stayed with friends and relatives.
In the first eight months of 2026, there were 252,907 visitors from Canada, compared to 266,309 visitors (-5.0%) in the first eight months of 2025.
Visitors from Canada spent $669.2 million in the first eight months of 2026, compared to $684.6 million (-2.2%) in the first eight months of 2025. Daily visitor spending in the first eight months of 2026 of $226 per person was lower compared to the first eight months of 2025 ($228 per person, -1.0%). Visitors spent more on food and beverage, transportation and shopping but less on lodging. Their entertainment and recreation expenses were similar to the first eight months of 2025.
Island Highlights
Oahu: There were 474,742 visitors to Oahu in August 2026 compared to 504,845 visitors (-6.0%) in August 2025. Visitor spending on Oahu was $754.5 million in August 2026 compared to $809.3 million (-6.8%) in August 2025. The average daily census on Oahu was 97,583 visitors in August 2026 compared to 110,767 visitors (-11.9%) in August 2025.
In the first eight months of 2026, there were 3,861,872 visitors to Oahu, compared to 3,838,135 visitors (+0.6%) in the first eight months of 2025. For the first eight months of 2026, total visitor spending was $6.79 billion, an increase from $6.39 billion (+6.3%) in the first eight months of 2025.
Maui: Three years after the wildfires of August 8, 2023, there were 201,789 visitors to Maui in August 2026, compared to 213,639 visitors (-5.5%) in August 2025. Visitor spending of $416.9 million in August 2026 was a decrease from $461.3 million (-9.6%) in August 2025. The average daily census on Maui was 40,885 visitors in August 2026 compared to 51,265 visitors (-20.2%) in August 2025.
In the first eight months of 2026, there were 1,819,840 visitors to Maui, compared to 1,716,286 visitors (+6.0%) in the first eight months of 2025. For the first eight months of 2026, total visitor spending was $4.30 billion, compared to $3.97 billion (+8.1%) in the first eight months of 2025.
Kauai: There were 115,997 visitors to Kauai in August 2026 compared to 124,312 visitors (-6.7%) in August 2025. Visitor spending was $210.5 million in August 2026 compared to $236.4 million (-11.0%) in August 2025. The average daily census on Kauai was 22,610 visitors in August 2026 compared to 28,337 visitors (-20.2%) in August 2025.
In the first eight months of 2026, there were 989,084 visitors to Kauai, compared to 980,718 visitors (+0.9%) in the first eight months of 2025. For the first eight months of 2026, total visitor spending was $1.97 billion, compared to $2.02 billion (-2.0%) in the first eight months of 2025.
Hawaii Island: There were 134,235 visitors to Hawaii Island in August 2026 compared to 142,022 visitors (-5.5%) in August 2025. Visitor spending of $202.6 million in August 2026 decreased from August 2025 ($238.1 million, -14.9%). The average daily census on Hawaii Island was 26,619 visitors in August 2026 compared to 32,212 visitors (-17.4%) in August 2025.
In the first eight months of 2026, there were 1,205,206 visitors to Hawaii Island, compared to 1,183,237 visitors (+1.9%) in the first eight months of 2025. For the first eight months of 2026, total visitor spending was $2.10 billion, compared to $2.12 billion (-0.8%) in the first eight months of 2025.
Flights and Air Seats to Hawaii
Domestic Flights
There were 4,337 nonstop domestic flights with 911,975 seats from the continental U.S. in August 2026, compared to 4,211 flights (+3.0%) with 901,223 seats (+1.2%) in August 2025.
U.S. West: For August 2026, 3,997 scheduled flights with 822,534 seats serviced Hawaii from U.S. West.
Air capacity increased from August 2025 (3,891 flights, +2.7% with 817,594 seats, +0.6%). Fewer scheduled seats from Anchorage, Las Vegas, Long Beach, Ontario California, San Jose and Seattle, were offset by growth in seats from Los Angeles, Oakland, Phoenix, Portland, Salt Lake City, San Diego, San Francisco, as well as service from Burbank that did not operate in August 2025.
In August 2026, Southwest Airlines began offering nonstop flights from Las Vegas to Hilo. There had not been any direct transpacific flights to Hilo since United ended service from Los Angeles in January 2023.
U.S. East: For August 2026, 325 scheduled flights with 86,643 seats operated to Hawaii from U.S. East.
Air capacity increased from August 2025 (309 flights, +5.2% with 82,056 seats, +5.6%). Fewer scheduled seats from Detroit, New York JFK and discontinued service from Boston, were offset by growth in seats from Chicago, Dallas, Houston, Minneapolis and Washington, D.C.
International Flights
In August 2026, there were 701 nonstop flights with 194,502 seats to Hawaii from international points of origin including Japan, Canada, Korea, Oceania, Guam, Manila and many other Pacific islands. Air capacity decreased compared to August 2025 (790 flights, -11.3% with 213,531 seats, -8.9%).
Japan: In August 2026, there were 398 scheduled flights with 115,773 seats from Japan.
There were fewer scheduled flights (410, -2.9%) but more seats (118,062, -1.9%) compared to August 2025. Growth in scheduled seats from Narita was offset by fewer seats from Haneda, Nagoya, Osaka and discontinued service from Fukuoka.
Canada: There were 65 scheduled flights with 11,399 seats from Canada in August 2026.
Air capacity declined from August 2025 (85 flights, -23.5% with 14,655 seats, -22.2%), due to reduced service from Calgary and Vancouver.
Oceania:
- Australia: In August 2026, there were 47 scheduled flights with 13,024 seats from Sydney, Australia. Air capacity decreased compared to August 2025, (70 flights, -32.9% with 18,953 seats, -31.3%), due to discontinued service from Melbourne and fewer seats from Sydney.
- New Zealand: In August 2026, there were 10 scheduled flights with 2,750 seats from Auckland, compared to 13 flights (-23.1%) with 3,602 seats (-23.7%) in August 2025.
Other Asia:
- China: There have been no direct flights from China to Hawaii since service ended in early February 2020.
- Korea: There were 71 scheduled flights with 22,206 seats from Seoul in August 2026, compared to 103 flights (-31.1%) with 31,559 seats (-29.6%) in August 2025.
- Taiwan: Direct air service from Taipei to Hawaii ended in April 2020.
Other Markets:
- Guam: There were 31 scheduled flights with 10,850 seats from Guam in August 2026 compared to 31 flights (0.0%) with 9,121 seats (+19.0%) in August 2025.
- Philippines: There were 20 scheduled flights with 6,103 seats from Manila in August 2026 compared to 21 flights (-4.8%) with 6,494 seats (-6.0%) in August 2025.
- Samoa: There were four scheduled flights with 680 seats from Apia in August 2026 compared to five flights (-20.0%) with 830 seats (-18.1%) in August 2025.
- Rarotonga: There were five scheduled flights with 945 seats from the Cook Islands in August 2026, the same as in August 2025.
- Kiribati: There were four scheduled flights with 680 seats from Christmas Island in August 2026 compared to four flights (0.0%) with 664 seats (+2.4%) in August 2025.
- Marshall Islands: There were 18 scheduled flights with 2,952 seats from Majuro in August 2026 compared to 17 flights (+5.9%) with 2,257 seats (+30.8%) in August 2025.
- Fiji: There were five scheduled flights with 850 seats from Nadi in August 2026 compared to five flights (0.0%) with 830 seats (+2.4%) in August 2025.
- American Samoa: There were 13 scheduled flights with 3,614 seats from Pago Pago in August 2026 compared to 12 flights (+8.3%) with 3,336 seats (+8.3%) in August 2025.
- French Polynesia: There were nine scheduled flights with 2,502 seats from Papeete in August 2026 compared to five flights (+80.0%) with 1,390 seats (+80.0%) in August 2025.
In the first eight months of 2026, there were 42,201 transpacific flights with 9,251,632 seats, compared to 39,791 flights (+6.1%) with 8,850,223 seats (+4.5%) in the first eight months of 2025.
Cruise Ship Visitors
June through August are typically slower months for out-of-state cruise ships entering Hawaii. In August 2026, 1,876 visitors came via one out-of-state cruise ship. This ship had a turnaround trip where the group of visitors that came with the ship departed by air service after touring the Hawaiian Islands. The ship then hosted a new group of 1,885 visitors who flew into Hawaii, toured the islands, then most of them remained with the ship to visit the next out-of-state port. During Hurricane Lala, this ship canceled port calls to Hilo on August 14, to Kona on August 15, and delayed the port call to Honolulu until August 17, due to rough seas and poor docking conditions.
In August 2026, there were 11,477 visitors who came by air to board the Hawaii-homeported ship Pride of America for the seven-day interisland cruise. The Pride of America was supposed to make port call in Honolulu on August 15, but stayed at sea and delayed docking in Honolulu until August 16.
No out-of-state ships came in August 2025. There were 12,099 visitors who came by air service to board the Pride of America.
In the first eight months of 2026, 97,773 visitors came to Hawaii via 49 trips aboard out-of-state cruise ships. There were 6,501 visitors who flew to the state to board turnaround trips. Another 80,478 visitors flew to Hawaii and boarded the Pride of America.
In the first eight months of 2025, 84,333 visitors came via 47 trips aboard out-of-state cruise ships. There were 4,312 visitors who flew to Honolulu to board turnaround trips. Another 72,255 visitors flew to Hawaii and boarded the Pride of America
Final 2025 Statistics: The 2025 visitor data presented in this news release are the final numbers and reflect updated immigration statistics from the U.S. Department of Commerce, National Travel and Tourism Office (NTTO), updated air seat statistics from the Diio Mi airline database (DIIO) and final reports from airlines. These statistics are published in the DBEDT 2025 Annual Visitor Research Report, which is posted on the DBEDT website: dbedt.hawaii.gov/visitor/visitor-research/
Statement by DBEDT Director James Kunane Tokioka
In August 2026, Hurricane Lala caused extensive flooding and damage to homes, businesses and infrastructure statewide. The impacts were felt most heavily on the southeastern area of Hawaii Island, particularly the Ka? district. Lala caused an estimated $3 $5 billion in total damage and economic loss in Hawaii. A week later, Tropical Storm Moke worsened damage on Hawaii Island already caused by Lala.
There were numerous flight delays and cancelations during Lala. Alaska and Hawaiian Airlines reported more than 120 canceled flights across neighbor island and continental U.S. routes. Southwest Airlines also reported more than 80 flight cancelations.
Lala and Moke compounded an already soft summer season for visitor arrivals to Hawaii. In August 2026, total visitor expenditures (-9.7%) and visitor arrivals (-5.6%) declined compared to the same month last year. Both U.S. West and U.S East markets saw declines in total visitor spending due to fewer visitors and a shorter average length of stay. International visitor markets including Japan, Oceania and Korea also recorded lower total visitor spending and arrivals. One bright spot was the Canada market, which saw growth in visitor spending and arrivals compared to August 2025.
Governor Josh Green is actively coordinating state, federal and county recovery efforts to ensure rapid and efficient response, including infrastructure repair, emergency support, financial relief and long-term resilience planning. The state of Hawaii is working to help communities affected by recent natural disasters to rebuild.
Note: On September 7 and 8, 2026, Hurricane Lowell caused widespread flooding, power outages and wind damage across Kauai, Niihau and parts of Oahu. Information on Lowell s effects on visitor spending and arrivals will be available after the September data is published in October.
# # #
View the August 2026 tables here.
MEDIA CONTACTS:
Laci Goshi
Communications Officer
Department of Business, Economic Development & Tourism, State of Hawaii
(808) 518-5480
Jennifer Chun
Director of Tourism Research
Department of Business, Economic Development & Tourism, State of Hawaii
(808) 973-9446
| 2026P | 2025 | % change | 2026P YTD | 2025 YTD | % change | |
|---|---|---|---|---|---|---|
| TOTAL EXPENDITURES ($ MILLION) | 1,585.3 | 1,754.9 | -9.7 | 15,214.9 | 14,616.7 | 4.1 |
| Total by air | 1,584.5 | 1,754.9 | -9.7 | 15,173.8 | 14,575.9 | 4.1 |
| U.S. Total | 1,165.2 | 1,309.7 | -11.0 | 12,326.0 | 11,533.1 | 6.9 |
| U.S. West | 726.2 | 781.6 | -7.1 | 7,354.5 | 6,982.6 | 5.3 |
| U.S. East | 439.0 | 528.1 | -16.9 | 4,971.5 | 4,550.6 | 9.3 |
| Japan | 127.4 | 140.7 | -9.5 | 704.7 | 701.4 | 0.5 |
| Canada | 61.4 | 55.3 | 11.1 | 669.2 | 684.6 | -2.2 |
| All Others | 230.6 | 249.2 | -7.5 | 1,473.8 | 1,656.8 | -11.0 |
| Visitor arrivals by cruise ships | 0.7 | 0.0 | N/A | 41.1 | 40.7 | 0.9 |
| TOTAL VISITOR DAYS | 5,825,151 | 6,922,840 | -15.9 | 53,973,756 | 57,378,596 | -5.9 |
| Total by air | 5,818,624 | 6,922,840 | -16.0 | 53,570,634 | 56,989,985 | -6.0 |
| U.S. Total | 4,195,422 | 5,166,763 | -18.8 | 42,397,875 | 44,827,892 | -5.4 |
| U.S. West | 2,728,242 | 3,351,783 | -18.6 | 26,587,740 | 28,824,978 | -7.8 |
| U.S. East | 1,467,181 | 1,814,979 | -19.2 | 15,810,136 | 16,002,915 | -1.2 |
| Japan | 524,627 | 580,694 | -9.7 | 2,863,317 | 2,872,742 | -0.3 |
| Canada | 263,002 | 242,440 | 8.5 | 2,965,578 | 3,003,606 | -1.3 |
| All Others | 835,572 | 932,944 | -10.4 | 5,343,864 | 6,285,745 | -15.0 |
| Visitor arrivals by cruise ships | 6,528 | 0 | N/A | 403,122 | 388,611 | 3.7 |
| VISITOR ARRIVALS | 772,039 | 817,504 | -5.6 | 6,693,107 | 6,572,305 | 1.8 |
| Total by air | 770,162 | 817,504 | -5.8 | 6,595,334 | 6,487,971 | 1.7 |
| U.S. Total | 585,657 | 613,133 | -4.5 | 5,302,630 | 5,113,736 | 3.7 |
| U.S. West | 399,695 | 418,468 | -4.5 | 3,462,565 | 3,445,529 | 0.5 |
| U.S. East | 185,962 | 194,666 | -4.5 | 1,840,064 | 1,668,207 | 10.3 |
| Japan | 81,814 | 90,599 | -9.7 | 477,032 | 473,475 | 0.8 |
| Canada | 24,041 | 23,888 | 0.6 | 252,907 | 266,309 | -5.0 |
| All Others | 78,650 | 89,884 | -12.5 | 562,765 | 634,451 | -11.3 |
| Visitor arrivals by cruise ships | 1,876 | 0 | N/A | 97,773 | 84,333 | 15.9 |
| AVERAGE DAILY CENSUS | 187,908 | 223,317 | -15.9 | 222,114 | 236,126 | -5.9 |
| Total by air | 187,698 | 223,317 | -16.0 | 220,455 | 234,527 | -6.0 |
| U.S. Total | 135,336 | 166,670 | -18.8 | 174,477 | 184,477 | -5.4 |
| U.S. West | 88,008 | 108,122 | -18.6 | 109,415 | 118,621 | -7.8 |
| U.S. East | 47,328 | 58,548 | -19.2 | 65,062 | 65,856 | -1.2 |
| Japan | 16,923 | 18,732 | -9.7 | 11,783 | 11,822 | -0.3 |
| Canada | 8,484 | 7,821 | 8.5 | 12,204 | 12,361 | -1.3 |
| All Others | 26,954 | 30,095 | -10.4 | 21,991 | 25,867 | -15.0 |
| Visitor arrivals by cruise ships | 211 | 0 | N/A | 1,659 | 1,599 | 3.7 |
| AVERAGE LENGTH OF STAY | 7.55 | 8.47 | -10.9 | 8.06 | 8.73 | -7.6 |
| Total by air | 7.56 | 8.47 | -10.8 | 8.12 | 8.78 | -7.5 |
| U.S. Total | 7.16 | 8.43 | -15.0 | 8.00 | 8.77 | -8.8 |
| U.S. West | 6.83 | 8.01 | -14.8 | 7.68 | 8.37 | -8.2 |
| U.S. East | 7.89 | 9.32 | -15.4 | 8.59 | 9.59 | -10.4 |
| Japan | 6.41 | 6.41 | 0.0 | 6.00 | 6.07 | -1.1 |
| Canada | 10.94 | 10.15 | 7.8 | 11.73 | 11.28 | 4.0 |
| All Others | 10.62 | 10.38 | 2.4 | 9.50 | 9.91 | -4.2 |
| Visitor arrivals by cruise ships | 3.48 | 0.00 | N/A | 4.12 | 4.61 | -10.5 |
| PER PERSON PER DAY SPENDING ($) | 272.1 | 253.5 | 7.4 | 281.9 | 254.7 | 10.7 |
| Total by air | 272.3 | 253.5 | 7.4 | 283.2 | 255.8 | 10.7 |
| U.S. Total | 277.7 | 253.5 | 9.6 | 290.7 | 257.3 | 13.0 |
| U.S. West | 266.2 | 233.2 | 14.2 | 276.6 | 242.2 | 14.2 |
| U.S. East | 299.2 | 291.0 | 2.8 | 314.5 | 284.4 | 10.6 |
| Japan | 242.8 | 242.3 | 0.2 | 246.1 | 244.2 | 0.8 |
| Canada | 233.5 | 228.1 | 2.4 | 225.7 | 227.9 | -1.0 |
| All Others | 275.9 | 267.1 | 3.3 | 275.8 | 263.6 | 4.6 |
| Visitor arrivals by cruise ships | 111.5 | 0.0 | N/A | 102.0 | 104.8 | -2.7 |
| PER PERSON PER TRIP SPENDING ($) | 2,053.4 | 2,146.6 | -4.3 | 2,273.2 | 2,224.0 | 2.2 |
| Total by air | 2,057.4 | 2,146.6 | -4.2 | 2,300.7 | 2,246.6 | 2.4 |
| U.S. Total | 1,989.5 | 2,136.1 | -6.9 | 2,324.5 | 2,255.3 | 3.1 |
| U.S. West | 1,817.0 | 1,867.7 | -2.7 | 2,124.0 | 2,026.6 | 4.8 |
| U.S. East | 2,360.5 | 2,713.0 | -13.0 | 2,701.8 | 2,727.8 | -1.0 |
| Japan | 1,556.8 | 1,553.2 | 0.2 | 1,477.3 | 1,481.4 | -0.3 |
| Canada | 2,554.9 | 2,314.7 | 10.4 | 2,646.2 | 2,570.7 | 2.9 |
| All Others | 2,931.5 | 2,771.9 | 5.8 | 2,618.8 | 2,611.3 | 0.3 |
| Visitor arrivals by cruise ships | 388.0 | 0.0 | N/A | 420.6 | 483.0 | -12.9 |
P=Preliminary data.
N/A = Data not available.
| TOTAL EXPENDITURES in $mil.) | 2026P | 2025 | % change | 2026P YTD | 2025 YTD | % change |
|---|---|---|---|---|---|---|
| TOTAL EXPENDITURES ($mil.) | 1,585.3 | 1,754.9 | -9.7 | 15,214.9 | 14,616.7 | 4.1 |
| Total by air | 1,584.5 | 1,754.9 | -9.7 | 15,173.8 | 14,575.9 | 4.1 |
| Oahu | 754.5 | 809.3 | -6.8 | 6,789.9 | 6,388.3 | 6.3 |
| Maui | 416.9 | 461.3 | -9.6 | 4,296.1 | 3,972.5 | 8.1 |
| Molokai | N/A | 1.6 | N/A | N/A | 18.3 | N/A |
| Lanai | N/A | 8.2 | N/A | N/A | 64.6 | N/A |
| Kauai | 210.5 | 236.4 | -11.0 | 1,974.8 | 2,016.0 | -2.0 |
| Hawaii Island | 202.6 | 238.1 | -14.9 | 2,099.1 | 2,116.3 | -0.8 |
| Visitor arrivals by cruise ships | 0.7 | 0.0 | NA | 41.1 | 40.7 | 0.9 |
| TOTAL VISITOR DAYS | 5,825,151 | 6,922,840 | -15.9 | 53,973,756 | 57,378,596 | -5.9 |
| Total by air | 5,818,624 | 6,922,840 | -16.0 | 53,570,634 | 56,989,985 | -6.0 |
| Oahu | 3,025,085 | 3,433,785 | -11.9 | 26,808,364 | 26,954,521 | -0.5 |
| Maui | 1,267,435 | 1,589,203 | -20.2 | 12,772,040 | 13,476,986 | -5.2 |
| Molokai | N/A | 8,484 | N/A | N/A | 94,220 | N/A |
| Lanai | N/A | 14,344 | N/A | N/A | 106,302 | N/A |
| Kauai | 700,900 | 878,461 | -20.2 | 6,173,965 | 7,321,992 | -15.7 |
| Hawaii Island | 825,204 | 998,563 | -17.4 | 7,773,525 | 9,035,964 | -14.0 |
| Visitor arrivals by cruise ships | 6,528 | 0 | NA | 403,122 | 388,611 | 3.7 |
| VISITOR ARRIVALS | 772,039 | 817,504 | -5.6 | 6,693,107 | 6,572,305 | 1.8 |
| Total by air | 770,162 | 817,504 | -5.8 | 6,595,334 | 6,487,971 | 1.7 |
| Oahu | 474,742 | 504,845 | -6.0 | 3,861,872 | 3,838,135 | 0.6 |
| Maui | 201,789 | 213,639 | -5.5 | 1,819,840 | 1,716,286 | 6.0 |
| Molokai | N/A | 1,439 | N/A | N/A | 13,748 | N/A |
| Lanai | N/A | 2,878 | N/A | N/A | 21,613 | N/A |
| Kauai | 115,997 | 124,312 | -6.7 | 989,084 | 980,718 | 0.9 |
| Hawaii Island | 134,235 | 142,022 | -5.5 | 1,205,206 | 1,183,237 | 1.9 |
| Visitor arrivals by cruise ships | 1,876 | 0 | NA | 97,773 | 84,333 | 15.9 |
| AVERAGE DAILY CENSUS | 187,908 | 223,317 | -15.9 | 222,114 | 236,126 | -5.9 |
| Total by air | 187,698 | 223,317 | -16.0 | 220,455 | 234,527 | -6.0 |
| Oahu | 97,583 | 110,767 | -11.9 | 110,322 | 110,924 | -0.5 |
| Maui | 40,885 | 51,265 | -20.2 | 52,560 | 55,461 | -5.2 |
| Molokai | N/A | 274 | N/A | N/A | 388 | N/A |
| Lanai | N/A | 463 | N/A | N/A | 437 | N/A |
| Kauai | 22,610 | 28,337 | -20.2 | 25,407 | 30,132 | -15.7 |
| Hawaii Island | 26,619 | 32,212 | -17.4 | 31,990 | 37,185 | -14.0 |
| Visitor arrivals by cruise ships | 211 | 0 | N/A | 1,659 | 1,599 | 3.7 |
| AVERAGE LENGTH OF STAY | 7.55 | 8.47 | -10.9 | 8.1 | 8.73 | -7.6 |
| Total by air | 7.56 | 8.47 | -10.8 | 8.1 | 8.78 | -7.5 |
| Oahu | 6.37 | 6.80 | -6.3 | 6.9 | 7.02 | -1.2 |
| Maui | 6.28 | 7.44 | -15.6 | 7.0 | 7.85 | -10.6 |
| Molokai | N/A | 5.90 | N/A | N/A | 6.85 | N/A |
| Lanai | N/A | 4.98 | N/A | N/A | 4.92 | N/A |
| Kauai | 6.04 | 7.07 | -14.5 | 6.2 | 7.47 | -16.4 |
| Hawaii Island | 6.15 | 7.03 | -12.6 | 6.4 | 7.64 | -15.5 |
| Visitor arrivals by cruise ships | 3.48 | 0.00 | N/A | 4.1 | 4.61 | -10.5 |
| PER PERSON PER DAY SPENDING ($) | 272.1 | 253.5 | 7.4 | 281.9 | 254.7 | 10.7 |
| Total by air | 272.3 | 253.5 | 7.4 | 283.2 | 255.8 | 10.7 |
| Oahu | 249.4 | 235.7 | 5.8 | 253.3 | 237.0 | 6.9 |
| Maui | 328.9 | 290.2 | 13.3 | 336.4 | 294.8 | 14.1 |
| Molokai | N/A | 184.5 | N/A | N/A | 194.1 | N/A |
| Lanai | N/A | 574.0 | N/A | N/A | 607.7 | N/A |
| Kauai | 300.4 | 269.1 | 11.6 | 319.9 | 275.3 | 16.2 |
| Hawaii Island | 245.6 | 238.4 | 3.0 | 270.0 | 234.2 | 15.3 |
| Visitor arrivals by cruise ships | 111.5 | 0.0 | N/A | 102.0 | 104.8 | -2.7 |
| PER PERSON PER TRIP SPENDING ($) | 2,053.4 | 2,146.6 | -4.3 | 2,273.2 | 2,224.0 | 2.2 |
| Total by air | 2,057.4 | 2,146.6 | -4.2 | 2,300.7 | 2,246.6 | 2.4 |
| Oahu | 1,589.3 | 1,603.1 | -0.9 | 1,758.2 | 1,664.4 | 5.6 |
| Maui | 2,065.8 | 2,159.1 | -4.3 | 2,360.7 | 2,314.6 | 2.0 |
| Molokai | N/A | 1,088.0 | N/A | N/A | 1,330.1 | N/A |
| Lanai | N/A | 2,861.1 | N/A | N/A | 2,989.2 | N/A |
| Kauai | 1,814.9 | 1,901.9 | -4.6 | 1,996.6 | 2,055.6 | -2.9 |
| Hawaii Island | 1,509.6 | 1,676.4 | -10.0 | 1,741.7 | 1,788.6 | -2.6 |
| Visitor arrivals by cruise ships | 388.0 | 0.0 | N/A | 420.6 | 483.0 | -12.9 |
P=Preliminary data.
N/A = Due to limited data, visitor statistics for Molokai and Lanai are not available.
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